Blog post courtesy of Rachel LaCour Niesen at the LiveBooks Blog. I am reposting this awesome Article. Very helpful especially if you are a first timer at WPPI. This is my 2nd trip, but it feels like its my first time all over again.
1. Start with a Strategy
First-time WPPI attendees are often spotted meandering through...
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Yesterday, I was invited by Lisa Donahue, owner of For Heaven’s Cakes of Thousand Oaks, CA to see her and her talented staff once again at the Bridal Premiere Bridal Show in Westlake Village, CA. Regardless of what the current state of the economy is, the show was packed. I actually arrived late because I...
